3 Methods to Maximize Yard Signs (& Get Techs to Plant Them)
The biggest problem with yard signs?
Getting techs to plant them in yards to begin with.
It’s simple, right?
Ask. Pluck it from the back of the truck. Plant.
But, unfortunately, it’s not that easy. Let’s solve this one real quick.
How Do You Get Techs to Actually Post Yard Signs?
We would have a tech say, “hey can I put a yard sign in your yard?” and if the customer says “um, why?” have them say that they could win $500 from a drawing if they do.
So 2 people a month get pulled from the people who put the signs in their yards. The winners both get $500.
Here’s the key.
The tech gets $250 if that card was picked.
IF all the info was filled out on the card, and the sign was still in the yard. Of course.
We pulled four cards at the end of the month.
Then, we’d send the parts runner out to the addresses to confirm that the signs were still there.
Another way is to work with the local high schools to sponsor signs for their athletes.
You know how the families of football players and swimmers put out yard signs with their name and jersey number on it?
Well just imagine how valuable it is to get your logo on those signs. It’s not just your brand that’s getting planted in all of those yards throughout your territory.
Those signs are potent little seeds of goodwill and the invisible social, community, team-spirit something that makes people love your company.
It’s really easy too.
Just go to the school and say that you’ll pay for the signs and place your logo on it.
They’ll love the opportunity to boost the school spirit in their community with no collateral damage to their already stretched budget.
Your Brand & Message Disguised as Warning Signs
This is a subtle version of proximity marketing. If one person has a problem, chances are, their neighbors do too.
So, the idea is simple.
Place signs that look like a safety piece:
BEWARE Open Dig Site!
Keep Children and Pets Away!
Work in Progress by (Your Company) etc.
Again, it looks like a caution sign, and it is, but it also creates a branding effect, as it has your name, logo, brand colors, etc.
Every time your install crews are on a job, have them place those signs where necessary.
In addition, have them hang door-hangers on each of the neighbors front doors. This should be the helpers’ job to go to the houses nearby (10 on each side of the job location on each side of the street).
For example, the door hanger can be yellow with black diagonal lines on it, like warning tape.
The flyer could explain that they have an open hole for a sewer job, and your company would like to warn homes in the area to protect children and pets that may be playing nearby.
The backside should contain some kind of education on the warning, like sewer age and replacement in this example, alongside your promotional material. This works like a charm.
Because you’re not interrupting their day with the typical, blatant promotional content that rarely earns a second glance. Instead, you’re helping them protect their families. That’s a big win-win.
Alright, here’s a quick recap.
We covered how to incentivize your techs and customers to plant your yard signs.
We covered how to pepper the neighborhood with high school sports signs with your logo, and how to people associate you with the community and support as a result.
And finally, we talked about our covert promo message disguised as caution signs and hangers.