The Single Biggest Problem With Most Contractors’ Websites
Every day when I sit down at my desk to start the day I ask the same question:
What is the single biggest problem plaguing most contractors’ websites and how can I best solve that problem today?
The reality is that the list of problems for most websites is fairly lengthy.
- Website is not optimized for mobile
- Website does not feature an easily accessible phone number
- Website has poor SEO
- Website lacks a constantly updated blog with unique content
- Website displays generic, boring, feature-heavy content
- And on…
- And on…
However, every morning I go back to one problem that stands above all others.
…and that problem is:
The website is not focused on producing a desired action from the visitor.
Stay with me here.
Most of our websites allow more than 95% of visitors to leave without “converting” or producing a desired action. Desired actions include a phone call to the office or the visitor clicking the “Schedule an Appointment” button.
Of course, this is a tremendous inefficiency in our businesses and represents a significant opportunity for growth. Imagine if we could lower the 95% to 93%…
That’s 40% more website visitors taking action! When more people take action on your site, you have more revenue opportunities and sales increase!
So, now that we know the problem, what is the solution?
***Engage your visitors live, in real time with online chat!
When you provide an option for your visitors to chat with your business, you are decreasing the barriers for that visitor to start a relationship with your company. In turn, your company will interact with more visitors, have more sales conversations, and create more opportunities with new customers.
But there are a number of options when it comes to online chat. So, we built a nice infographic to help you understand your choices including a cost/benefit analysis for each option.